Twitter partners with Star Sports to offer in-stream videos on mobile

Starsports.com and Twitter have partnered to offer in-stream videos on starsports.com for Twitter users, without leaving Twitter. As part of the partnership, whenever a link to starsports.com is tweeted, Twitter users on mobile will have the option to download the starsports.com application. Once the mobile application is installed, they will be able to open the app directly by clicking the tweeted link, to watch the video.

Earlier this year, Starsports India introduced an option for the Twitter users to receive tweets from the Twitter account as texts.  The in-stream video service was rolled out for videos that form a part of the Sachin Memory Project – a unique initiative by starsports.com to commemorate his retirement.

Over a 100 curated videos dating back to the 1980s would be available as part of this initiative on a timeline that marks how his career has evolved, even as the world changed around him, says the company.

Regarding the new initiative, Ajit Mohan, Head of Digital Business, Star India, said,

starsports.com is the leading multi-sports destination on digital in India. We are keen to continue to engage the most ardent sports fans in the country and our partnership with Twitter is a continuation of that commitment. Making these videos available for easy consumption will dramatically improve the nature of the social conversation around sports in India.

Rishi Jaitly, India Market Director, Twitter, said,

Twitter is the world’s leading, real-time information network where users consume content that is live, public, conversational and mobile. In India, Twitter has brought our users closer to the best of national and international sport. We applaud starsports.com for embracing the Twitter platform in this way.